Andres Ponciano SEO & Digital Marketing strategies for any business
1- Improve titles and URLS’s
Page titles are a simple way to tell the search engines what your content is about. Not only should your keywords be placed there, but you have to make it appealing enough for your customers to want to click, read and give you their business. Search around to see what your competition is doing. What is their most popular content and how could you use some of those ideas and improve on them. A great way to do this is to go on a search engine and type in phrases related to your business. You can take a look at the top results and that way grow your bag of tricks.
URL’s are another key ingredient that you should not ignore. Pay attention to any random URL’s you have directing to your website and alter them. Put your keywords in there.
would be better like this:
Using this as part of your digital marketing and SEO strategy is going to be a great starting point.
2- Make your site mobile responsive
Customers are searching and they are now doing it from their phones and tablets. It’s not only desktops or laptops, so you have to adapt. The one who adapts quickest will have an advantage.
Your site needs to look good on any browser and on any platform used to browse. If it looks nice on desktop, but most of your users are browsing through their phone, then you are losing money and customers. To know this, make sure to install Google Analytics on your site. It’s a great tool that really allows you to understand the behavior of users who spend time on your site. Use it to help you identify the weaknesses on your site.
3- Check your site’s speed
In a world where people are constantly rushing and running around, always busy, you have very little time to capture someone’s attention. Make sure your site loads quickly. That way, you can focus more on your message and catering to your visitors. If it doesn’t load quickly you can easily have annoyed users leaving and never coming back. You want the first impression your business makes, to be a good one.
4- Create a Google My Business, Bing Places and Yelp listings will help your search engine optimization
Place your business in these high domain authority, well trusted review sites. People are constantly searching to see what others have to say about your business. Having reviews and listing your address, phone number, working hours, Logo and other information about your business makes you real. It is also a great way to share the great reviews you may have.
These sites rank high when people search for your type of business, so it’s a simple way to get it ranking higher.
You could go at this yourself or you can talk to Andres Ponciano SEO & digital marketing agency.